01732 759725 specialist training or certification, so partners can bring services to market faster. By combining endpoint management, Zero Trust access and device-level compliance in a single platform, it can also help MSPs simplify their technology stack, improve operational efficiency and reduce the cost and complexity associated with managing multiple point solutions. TR: Scalefusion already has distribution partners in the UK. What are the benefits of extending your partnership with Renaissance to this side of the Irish sea? Is it just a question of reach or does Renaissance have capabilities that existing distributors don’t? SK: Every distribution partner brings something different to the table, and Renaissance has been particularly valuable because of the strength of its relationships and reputation in Ireland. That has given us a strong base in the market and helped us build credibility with partners. Extending the relationship into the UK is about more than simply increasing reach. Renaissance takes a highly relationship-led approach, investing time in understanding individual partners, their priorities and the challenges they are trying to solve. Its UK team brings the Technology Reseller (TR): Scalefusion presents itself as a challenger brand. How is it competing with bigger US vendors and with what success? Sally King (SK): As a relative newcomer to the UK UEM market, we have an opportunity to compete differently rather than follow the established playbook. A big part of that is how we support the channel. We offer partners much bigger margins than many of our competitors, alongside practical training and enablement that helps them start selling and delivering quickly. We’re also focused on building strong relationships, whether through structured partner events or more informal experiences such as dinners and race days. The platform itself is another key differentiator. Scalefusion brings device management, security and compliance together in one place, with support across different device types and operating systems. That means partners and MSPs can avoid the complexity of managing several separate tools. It is also designed to be straightforward to deploy and use, without requiring lengthy certification programmes, helping partners get up to speed faster and deliver value to customers sooner. TR: What is the opportunity in the UK and why is now a good time for MSPs in the UK to partner with Scalefusion? Michael Conway (MC): The scale of the UK market creates a significant opportunity for Scalefusion and its partners. The UK channel is 12-14x larger than Ireland’s, with a greater number of end-user organisations, larger businesses and a much broader MSP ecosystem. At the same time, the two markets are becoming increasingly interconnected, particularly as consolidation and M&A create more MSPs with operations across both the UK and Ireland. That means the momentum we have built in Ireland can provide a strong foundation for growth in the UK, as our relationships will help to cross-pollinate. For MSPs, the timing is also right. Scalefusion is designed to be quick to adopt, without the need for extensive Back in March, Renaissance, the Northamber-owned, Dublin-based value-add distributor specialising in cybersecurity and compliance, entered a strategic distribution agreement with ProMobi Technologies’ flagship unified endpoint management platform Scalefusion. That partnership is now being extended to the UK, where Northamber recently rebranded its cyber security and infrastructure business as Renaissance Distribution to create a unified specialist cyber security technologies brand across the UK and Ireland. The logic of that move is highlighted by Renaissance and Scalefusion’s decision to bring a model that has worked well for them in Ireland to a market that is 12-14 times bigger but with enough similarities for its personalised approach to succeed on this side of the Irish Sea. Here, Michael Conway, Managing Director of Renaissance, and Sally King, Channel Business Manager for the UK&I at Scalefusion, explain how the Indiaheadquartered challenger is competing with incumbent UEM brands and why now is a good time for UK MSPs and MSSPs to take a closer look at the platform that brings together endpoint management and zero trust security. 06 Distribution continued... With Michael Conway of Renaissance and Sally King of Scalefusion Q&A Michael Conway Sally King
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