03 CONTENTS technologyreseller.co.uk ISSN 2632-9301 (Print) ISSN 2632-931X (Online) Technology Reseller is published by Kingswood Media Ltd., 7 Amherst House, 22 London Road, Sevenoaks TN13 2BT • Tel: 01732 759725 Email: [email protected] www.technologyreseller.co.uk No part of Technology Reseller can be reproduced without prior written permission of the publisher. © 2026 Kingswood Media Ltd. Editor: James Goulding 07803 087228 · [email protected] Publishing Director, Social Media and Web Editor: Neil Trim 01732 759725 · [email protected] Advertising Director: Ethan White 01732 759725 · [email protected] Events & Commercial activities: Paul Johnson 01732 759725 · [email protected] Account Manager: Jeff Root 01732 759725 · [email protected] Designer: Brian Cloke 07484 288189 · [email protected] If you no longer wish to receive Technology Reseller magazine, please email your details to [email protected] Register online To receive your regular FREE printed copy of Technology Reseller Magazine simply fill in our online registration form at www.technologyreseller.uk/register Read Technology Reseller online, on tablets and smart phones www.technologyreseller.uk Join us : Follow us technology-reseller-magazine technologyreseller.co.uk 04 Distribution News Giacom makes it easy for partners to compare tariffs across its Vodafone, EE and O2 mobile offering 08 Market Research Retailers risk missing out as SMEs trade up to premium hardware 10 Reseller News TalkTalk Business announces merger with ARO 16 Distribution Nimans enhances AV capabilities and partner enablement and support with opening of TechZone at Manchester HQ 18 Contact Centres New industry group formed to raise profile of UK contact centres 20 MSPs London-based MSP WWCS is extending its reach to the north of England with the opening of an office in Sheffield 22 Sponsorship Tech brands to look out for in the coming football season 23 Cover Story Your next opportunity made simple 24 Marketing James Goulding talks to Gordon Christie about his and his sister Jane’s new marketing agency and why MSPs should avoid generic marketing playbooks and recycled content 26 Events Come and attend our 2026 channel PITR roadshow series 28 AV Why do so many office moves fail to achieve the desired results and what can you do to make sure yours is a success? Chris Gore, co-founder of SPOR Group, reveals all 30 Q&A With Emily Masterton, Global Head of Channel at 8x8 35 Events All the winners from the PrintIT and Technology Reseller Golf Society’s third round of 2026 at Walmley Golf Club 36 Tech Digest New solutions and services for MSPs and their customers 40 People News faces, new places IN PRINT & ONLINE SINCE 2016 IN PRINT & ONLINE SINCE 2016 ROADSHOWS AUTUMN 2026
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