PRINTITRESELLER.UK 43 Martyn Williams: The conversation has shifted from: ‘is cloud secure?’ to ‘how is cloud secured?’ When engaging customers, we focus on explaining the security framework surrounding the solution rather than just the technology itself. That includes identity management, encryption, secure authentication, audit trails, role-based access controls and compliance with regional data governance requirements. Data sovereignty remains particularly important for larger enterprises, especially those operating across multiple countries and regulated industries. The key is helping customers understand that modern cloud platforms can often provide greater visibility, stronger governance and more consistent security controls than traditional on-premise environments. Reliability, resilience, automatic updates and continuous security improvements are also significant benefits delivered through cloudbased services. David Smith: Security and compliance remain central to every cloud conversation we have. Our approach is to ensure customers understand not only how their print environment is protected, but also how documents and information are secured throughout their lifecycle. When discussing solutions such as Xerox Workplace Cloud, we focus on data residency options, encryption in transit and at rest, secure authentication, auditability and role-based access controls. We also help customers understand how cloud-based document processing platforms can support governance, retention and compliance objectives. Reliability is equally important, particularly for organisations operating hybrid environments, so we work closely with customers to design resilient architectures that balance business requirements, performance and regulatory obligations. Ultimately, customers need confidence that cloud services can enhance both operational efficiency and security, rather than forcing a compromise between the two. Ryan Green: From Carbon’s experience, security, reliability and data sovereignty remain among the most important considerations when organisations are evaluating cloud print and document infrastructure solutions. When discussing cloud solutions with customers, we typically focus on three key areas: security – ensuring documents and data are protected through encryption, secure authentication, role-based access controls, audit trails and integration with trusted platforms such as Microsoft 365. Reliability – demonstrating how cloud platforms can improve resilience, uptime and business continuity while reducing the burden of managing on-premise infrastructure and legacy print servers. Data sovereignty and compliance – helping customers understand exactly where their data is stored, how it is managed and ensuring solutions align with regulatory, governance and industry-specific requirements. We find that our customers gain confidence when cloud print and document management are positioned as part of a wider digital workplace strategy rather than simply a print replacement project. I also believe trust is the deciding factor. Customers want reassurance that their information remains secure, accessible and under their control. Beatrice Genovese: When evaluating cloud print and document infrastructure solutions, security, reliability and data sovereignty are key considerations for endusers. While these are common concerns, cloud-based print solutions can provide greater resilience and security than traditional print server environments: features such as secure print release, identity-based access controls and Microsoft Entra ID supported by KCPS help enhance security and improve governance. To address data sovereignty concerns, it’s important for vendors like Kyocera to work closely with customers to understand their compliance requirements, provide transparency on data processing and ensure that any cloud services are aligned to their policies. Andy Johnson: When discussing cloud print and document infrastructure, we find that security concerns have shifted from: ‘why cloud?’ to ‘which cloud solution is right for us?’ Customers want assurance around data sovereignty, compliance and business continuity, and our role is to help them understand how modern cloud platforms address these requirements through robust security controls, regional data hosting and highly resilient architectures. By focusing on transparency, risk reduction and operational benefits, we’re helping organisations see cloud print as a strategic business enabler rather than simply a technology upgrade. Stuart Brookes: We tackle security proactively through a shift-left methodology, integrating security checks at the very beginning of the software development lifecycle before writing any code. Operating on an always-verify architecture, our platform rejects implicit trust based on network location, requiring explicit authentication and authorisation for every device every time. To eliminate traditional push printing vulnerabilities, we employ Cloud Pull Delivery over HTTPS. Under this inverted model, print jobs remain encrypted in a secure state and are only retrieved by VOX POP continued... Mark Asbridge John Green
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