01732 759725 30 Carla Barker, Northern Cluster Head of Marketing said that the evolution of the company’s partner program reflects the changing channel landscape and places a greater focus on collaboration, partner-led growth and shared success. “The refreshed program moves away from rigid structures and transactional measures, replacing them with a more flexible, partnerled model centred on shared success. We firmly believe that the best partnerships are built on collaboration, not transactions, a principle that now underpins the entire program.” A collaborative partner model Partners remain central to Kodak Alaris’ route to market and the company believes that growth will be achieved through shared opportunity and customer success. As such, the new approach places greater emphasis on partner engagement, rather than how much they sell. Kodak Alaris will work closely with partners and provide them with the resources and expertise they need to identify opportunities, create demand and deliver value to customers through intelligent document capture, workflow automation and software-enabled solutions, areas where the company has decades of experience. This includes deep collaboration across go-to-market initiatives, opportunity development, customer success and long-term growth. The company is investing more time and support into partners who champion digital transformation, advocate for customer outcomes, and work closely with Kodak Alaris on shared market opportunities. Simplifying the partner experience “The new program is designed to support strategic growth across our partner ecosystem,” Carla explained. “A key part of the evolution is simplification. We have removed the traditional tier-based structure, instead focusing on building stronger relationships across our partner community. The intention is to recognise and support partners based on the value they create, through collaboration, customer success, market development, and advocacy – rather than purely on revenue or volume.” Supporting partner growth Customer expectations are evolving rapidly. Businesses are investing in workflow automation, digitising processes, and looking for solutions that unlock value from information. This shift creates significant opportunities for partners who combine strong customer relationships with the right technology expertise. The refreshed program will support exactly that opportunity by bringing together Kodak Alaris’ experience in intelligent information capture with partners’ knowledge of customers and markets. Partners will be empowered to grow their business with Kodak Alaris through a wide range of practical support. This includes collaborative marketing activity, MDF funding, sales and pre‑sales engagement, training and enablement, demo and evaluation devices and project collaboration. Partners can access training and ongoing enablement to help sales and technical teams build knowledge, confidence, and expertise across the Kodak Alaris portfolio, while the Demo Model Program provides hands-on access to devices to help them showcase solutions more effectively. Technical expertise is another core component, with Kodak Alaris offering direct collaboration with pre-sales specialists and solution experts to support customer requirements and solution design. Built for shared success Naji Kazak, Vice President & Managing Director, Global Commercial Sales at Kodak Alaris, said: “Our refreshed partner program reflects the way we believe partnerships should work today. Success isn’t just about transactions – it’s about collaboration, customer outcomes, and creating opportunities together. “We want to make it easier for partners to engage with Kodak Alaris, access the support they need and grow alongside us.” With a simplified structure, deeper collaboration, and a clear focus on partner-led growth, Kodak Alaris is positioning its refreshed program as a modern, relationship-driven model designed to help partners accelerate growth, expand customer value and deliver intelligent document capture solutions in a rapidly evolving market. www.kodakalaris.com/partners Kodak Alaris has refreshed its EMEIA partner program, shifting from a traditional, tier-based structure to a more collaborative, relationship-led model designed to help partners identify opportunities, create demand, deliver customer value, and grow alongside the company Kodak Alaris refreshes partner program PARTNER PROGRAM Carla Barker Naji Kazak
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