01732 759725 18 insight into customer challenges, competitive pressures and what’s actually landing in conversations. That feedback loop is critical, it ensures our marketing plans are grounded in real partner and customer needs – so what we take to market is relevant, credible and easy to sell. It also helps us move quickly, adapting campaigns or messaging where needed. That close link between sales and marketing builds confidence that what we’re taking to market will resonate and deliver. Our marketing agencies Our agency partners play a key role in extending what we can deliver as a marketing team. Working with Manchester-based agencies gives us access to additional expertise across content, strategy and campaign execution, helping us bring ideas to life more effectively. They also bring an external perspective, which is invaluable in challenging thinking and keeping us aligned with the latest trends. Beyond execution, they support us with insight and training, ensuring we stay current and continue to evolve how we engage our partners and customers. A good cup of tea I’m not much of a coffee drinker, so it’s always a good cup of tea while I catch up on emails and plan the day ahead. It’s a small thing, but it gives me a moment of calm before everything gets moving. I’m also quite particular about it – it has to be Twinings English Breakfast. Anything else, doesn’t quite cut it. It’s a simple routine, but one I rely on to start the day properly. working parent knows, happens more often than you’d like. That support has made a huge difference in helping me balance work and home life. Market data and insights Market data and insights are central to everything I do. They shape the direction of our quarterly and annual category plans and ensure we’re making informed decisions, not assumptions. We review performance data regularly to spot opportunities or risks early and adapt our approach quickly. Alongside that, insight-led research like our Tech Trust Index helps us understand what really matters to IT decision-makers – particularly around what drives trust – things like reliability, predictable costs and transparency. That combination of real-time data and deeper insight allows us to guide our partners more effectively, especially when launching new products or positioning against competitors. The Brother sales team The sales team are our eyes and ears in the channel. They bring real-world The wider marketing team I couldn’t do my job without the wider marketing team around me. There are 22 of us, all with different areas of expertise, from digital and paid media through to CRM and channel management. I rely on that mix of skills every day, whether it’s shaping campaign plans or sense checking ideas. It means we can build campaigns that are well-rounded, practical and focused on delivering genuine value for our partners – whether that’s clearer positioning, stronger campaigns or tools that are easier to take to market. My daughter’s grandparents Since returning from maternity leave in September 2024, I couldn’t do my job without the support of my daughter’s grandparents. She spends a day a week with mum and a day with my mother-inlaw, which gives me real peace of mind while I’m working. Knowing she’s in safe hands makes it much easier to focus on the day job. They’re also always there to step in when plans change – which, as any Meryl Morgan, Category Marketing Manager at Brother UK, picks the tools she uses every day and couldn’t do her job without I couldn’t do my job without… WORKPLACE Meryl Morgan
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