20 01732 759725 HEADSETS isolating the human voice while neutralising distractions. This is proven to reduce listening effort by 67% and improve call efficiency by up to 40%. For enterprises, it means sharper focus and a workforce that maintains high performance from the first call of the day to the final meeting. This reliability is enhanced by extensive Unified Communications (UC) certifications that highlight effortless connection with major platforms like Microsoft Teams, Zoom and Google Meet. We ensure that when users plug in, they are ready to perform at the highest level without technical friction. The Advent of AI The next phase of this technology evolution is being driven by AI. Voice is rapidly becoming a primary interface for interacting with AI assistants, whether generating meeting summaries, enabling real-time translations, assigning tasks or automating routine workflows. As these interactions become more common, voice clarity is no longer simply about being heard by another person. It directly influences how accurately AI systems interpret instructions, recognise words and deliver reliable outcomes. The quality of AI interactions increasingly begins with the quality of the audio input. We are entering a decade of change when it comes to how and where we communicate. As AI and intelligent audio capabilities continue to advance, organisations with the deepest research heritage and the most rigorous scientific foundation, like EPOS, will shape how professionals communicate with devices and each other, increasing productivity and user output, whilst reducing the mental strain of all-day communication. www.eposaudio.com Fatigue and frustration. EPOS research shows that when participants are subjected to unpredictable audio and distraction, their brains work significantly harder to process sound, causing profound listening fatigue. All the above are reasons why organisations should avoid falling into the trap of investing heavily in visual technology but treating audio as an afterthought. If the sound is unintelligible, even perfect high-resolution video cannot salvage the interaction. At EPOS, everything we do is based on deep user insights. We know that poor sound quality not only leads to frustration, confusion and wasted time, but also impairs one’s ability to focus and concentrate, with negative consequences for overall business performance. How the brain makes sense of sound At the core of our audio philosophy is BrainAdapt, a unique approach to designing audio experiences that reduces cognitive load by supporting the brain’s natural way of processing sound. Based on our roots in hearing healthcare, we know that people hear with their ears but listen with their brain. Poor audio leads to listener fatigue, for the user and for those they are calling. For that reason, we created EPOS AI, a sophisticated deeplearning system born in the sound laboratories at our Copenhagen HQ. This ensures clear, natural speech is transmitted whilst also reducing distracting surrounding noise, minimising listener fatigue and ensuring more energy for the brain. Our IMPACT 1000 headset, for example, scans the acoustic environment an incredible 32,000 times per second, dynamically Clear communication remains the bedrock of the modern workplace. Bad audio is bad for business, and minimising distractions is now the number one concern for employees, especially in open plan offices. In one EPOS survey, 95% of workers admitted their concentration and efficiency had suffered due to sound issues. This is not surprising as poor audio quality can cause our brains to work 35% harder to interpret information. Poor audio communication undermines professional credibility, reduces engagement and creates barriers to essential interaction. Consequences include: Wasted time and lower productivity. Our research shows employees can lose an estimated 29 minutes a week due to poor sound quality and the resulting time spent double-checking information. Workers are forced to strain to understand colleagues, leading to decreased concentration, task errors and general fatigue at the end of long days. Damaged brand authority. Clear sound is a mark of professionalism. If business communication comes across as muffled or fuzzy or features disruptive background noise, clients will assume a general lack of quality in the actual products or services being provided. Lower engagement. Participants are highly likely to abandon interaction with bad audio, wasting everyone’s time. Impaired employee wellbeing. Constant exposure to bad audio or noisy, distracting environments can cause stress, feelings of embarrassment or lack of confidence, with clear consequences for emotional health, productivity and performance. Jeppe Dalberg-Larsen, President, Global Technology Peripherals at ACCO Brands and EPOS, explains why being heard matters more than ever in a world of multiple collaboration tools and remote meetings Why bad audio is bad for business Jeppe Dalberg-Larsen
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