01732 759725 40 visibility of print usage, reduced infrastructure costs, lower energy consumption and measurable environmental benefits. Personally, I think the most successful partners will be those who can help customers connect cloud print management with wider business outcomes such as productivity, automation, sustainability and employee experience. Print remains important, but increasingly it’s the conversations around digital workflows, cloud services and business efficiency that are driving strategic customer investments. Beatrice Genovese, Product Marketing Manager – Print, Kyocera Document Solutions UK: Cloud print management is now established in the market, with demand continuing to grow as organisations look to simplify IT infrastructure, enhance security and support hybrid working with flexible solutions. Over the next 12 months, the biggest opportunity for the channel lies in scaling and optimising existing cloud-based print environments, providing solutions that improve print security and provide greater control, without additional infrastructure investment. For example, KCPS, Kyocera’s cloud-based print and scan management solution, increases visibility of print-related costs and provides enhanced document security, enabling businesses to flexibly scale their print environment and eliminate costs for onsite servers. Focusing on these offerings will create greater opportunities for both partners and end-users, with flexible solutions to scale existing cloud infrastructure. Stuart Brookes, EMEA Regional Lead & Head of Sales and Channel, PaperCut: A key growth driver is Print Queue Deployment, particularly in greenfield environments like small, cloud-native businesses that face tedious workarounds for user printing, or primary schools seeking simpler print deployment and waste reduction without relying on print servers. Additionally, significant opportunity exists within the current customer base: while print management typically covers A3 MFPs, managing disparate A4 desktop printers across an enterprise remains inefficient, a challenge directly resolved by Print Queue Deployment. Additionally, over the next year and beyond, school districts and departments of education are increasingly seeking to transition to cloud-based print infrastructure. This momentum will create significant opportunities for migrating users from legacy on‑premise print management to modern cloud solutions. Rachel Pollard, Managing Director, WDS: I think there’s a big opportunity because customers are already using the cloud for so many other things, so print seems to be naturally going in that direction as well. People can work from home, the office, or even their customers’ premises and various branches, and still access what they need, and businesses don’t want to be tied to any equipment and systems that are difficult to manage. I think the desire to work more efficiently, but cost-effectively, is probably driving a lot of it. Paul Kamlesh, Technical Director, Copybox Document Systems: We hear more and more customers asking about cloud, but some seem to ask just because they are curious about what it means for them, as that’s where everything seems to be going. They want to know what they can do with their print and scanning and how it can work with the other systems they’re using. For us, it’s really about understanding what the customer wants and then getting the right people involved if it’s something that needs more IT expertise. Mark Asbridge, Head of Product Enablement, MyQ: Demand is being driven by two things happening at once: organisations are more distributed than ever, with users who expect to walk into any office, anywhere, and just print without raising an IT ticket, and IT teams are stretched thinner, managing more devices and locations with the same or fewer people. The numbers back this up. Once a proper print management system is in place, organisations typically see print volumes drop by around 30% simply because people see what they’re printing before it happens, VOX POP continued... …continued David Smith Ryan Green Beatrice Genovese
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